What’s Stopping Brands from Anticipating Customer Needs?
Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…
Yolande D'Mello
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CX
What’s Stopping Brands from Anticipating Customer Needs?
Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…
Yolande D'Mello
Featured
Rethink Everything: We Asked UK Marketers ‘What’s Next?’
From AI disruption to brand decentralisation, marketing insiders weigh in on what to watch, what to fix, and what to double down on in 2025.
Anushka Pandit
Featured
Is Emotion The Winning Performance Metric?
Ads that induce emotion are nearly twice as effective at driving sales. Ahead of Cannes, new Zappi data reveals what truly makes creative perform.
Staff Writer
CX
Rethinking CX: The Case for an Employee-First Strategy
Putting ‘customers first’ has long been a business mantra. But when it comes at the expense of employee wellbeing, the entire experience collapses and becomes a dangerous myth. Here's why employee-first thinking is the future of sustainable CX.
Cecy González Vela
Martech
The ATT Effect: How Mobile Marketers Win with Consent
The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.
Staff Writer
Featured
How Competitor Bots are Targeting Your Prices, Ads, and Customers
In the rush to digitise, retailers embraced ecommerce—only to discover an invisible threat: bots that mimic customers, drain ad budgets, and hand over competitive advantage to rivals.
Chadwick Kinlay
Featured
Why Most Businesses Are Still Struggling to Win with AI
While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.
Chandni U
CX
Why Aramex’s ‘Answered’ Reflects a Bigger Industry Shift
In a world where customer expectations outpace traditional service models, a quiet transformation is underway—one where CX becomes as agile and on-demand as the digital economy it serves.
Chandni U
CX
How to Repair Fragmented Touchpoints with Customer Journey Mapping
KPI dashboards may show green, but your customer’s experience could be flashing red. While early-stage companies focus on metrics, what’s often missed is the growing disconnect between customer expectations and what’s actually delivered.
David Lee Howard
Featured
Brand on the Dot: Unlocking the Power of gTLDs
Generic top-level domains (gTLDs) can elevate brand trust, visibility, and digital control. How can marketers take advantage?
